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Swiss Excellence: Where Heritage Meets Precision

DEPENDABLE SWISS MADE TECHNOLOGY

Since the 1930's, West End watches are resistant to corrosion thanks to the use of Everbright® stainless steel. West End has been one of the first companies to equip its watches with the revolutionary INCABLOC®  anti-shock system invented in 1938.  

Innovations

West End is the first brand to introduce in series the revolutionary Incabloc® anti-shock system invented by Mr. Braunschweig. It is also among the first brands to introduce the Taubert-Borgel decagonal steel cases, still in use today!

Precision Craftsmanship & Timeless Elegance

The West End Watch Co. is one of the last Swiss independent companies in the watch-making industry. West End watches are carefully assembled and tested in the workshops in Leytron, Canton of Valais, Switzerland.

AFTER-SALES-SERVICE

West End's aim is to give you the time of your life. The proven quality makes of each West End watch a timepiece of particularly long-lasting value. Spare parts for the potential repairs are available up to 50 years!